For Jules Mumm, I produced a series of three high-end Instagram Reels that elevate the art of mixology into a cinematic experience. The cocktails – Rosé Margarita, Strawberry Basil Spritz, and Lemongrass Gin Tonic – appear to craft themselves, captured without hands or bartenders to keep the focus on pure aesthetics and brand experience.

From concept and set design to lighting, camera, and the entire post-production, I was responsible for every stage of the production. The result: sophisticated, detail-driven visuals that highlight the elegance and premium character of Jules Mumm.