For respeggt, a pioneer in humane and transparent egg production, I created three explainer videos designed to communicate their mission and processes in a clear and engaging way. The first video, “respeggt at a glance”, provides an overview of the company and its commitment to eggs that are free of chick culling. The second, “What happens during the endocrinological determination”, illustrates the innovative SELEGGT process, where endocrinological analysis allows the sex of chicks to be identified early and non-invasively. The third video, “How we ensure everyone upholds the respeggt promise”, highlights the supply chain transparency and control mechanisms that guarantee the credibility of the respeggt label.

My role covered motion design, editing, and sound design, ensuring that complex scientific and ethical topics were translated into accessible, visually appealing, and high-quality content that strengthens respeggt’s brand communication.